Our story
Backed by over 15 years of experience, Conectia are currently the only purely performance-based marketing agency in the UK. No matter the size, sector or service level required, we can drive sustainable growth for your company through our expert affiliate management and unique innovations.
Born out of lead generation, when GDPR legislation changed in 2018, Conectia realigned its focus to the performance marketing industry. Our values, however, remain unchanged- our focus is driving quality and value for our clients in a simple and compliant way. We offer a personable, transparent approach and although our team is small, do not be fooled. We are mighty!
Within the industry, Conectia is often compared to David, from the well-known David and Goliath story. Whilst we know that there are many Goliath’s in our sector, they simply can’t beat us. Our commercial offering is far superior, our affiliate reach is just as large and our outcomes mightier. ‘You would say that’ - that’s what you’re thinking, right? Well, don’t take our word for it, check out these stellar testimonials from our clients – click here!
Commercials
We believe performance marketing should be performance based.
To help you reach your goals, we offer a fully managed service with the unlimited affiliate reach of our competitors, as well as data-driven, bespoke reporting capabilities and a knowledge base that only comes with years of experience. Plus, we frequently reinvest our margins into our clients’ campaigns to drive growth and brand presence. However, unlike any other network or agency, we do it at no additional cost. We work on a wholly cost per acquisition basis (CPA). We earn our money by taking a small percentage of the CPA when we drive a sale – and that’s it. There are no overrides, no monthly fees, no onboarding fees and no management fees.
Managed service
We focus on making real connections because we know it’s the key to unlocking great performance. We work hard to be an extension of your team, to provide you with our expertise and knowledge. When joining Conectia you are assigned a dedicated account manager that will try to build a unique, personal, and lasting relationship with your team. We believe this is one of the best ways to drive measurable and sustained growth. Our commercial model only enhances our investment in you – at the end of the day, we only earn money when we drive you sales. We’re onboard if you are!
Reach
We’re often asked, ‘how many affiliates or publishers do you have access to?’. To that, our answer is simple, ‘the limit does not exist’.
We could onboard your campaigns to hundreds of thousands of affiliates if that is what you want. However, unlike our competitors we prefer a more managed approach so that we can be confident that our affiliates are driving you, quality customers. We have a pool of vetted and approved affiliates and employ a tailored approach to your brand – we know which affiliates will be best for you. We also work hard to build a group of affiliates which target all stages of the sales funnel in order to ensure we’re targeting all traffic sources.
Reinvestment
We pride ourselves on the fact that we aren’t greedy. We frequently see opportunities to reinvest our margin, to drive growth or brand awareness for our clients, and we take that opportunity! We give affiliates exclusive CPA rates funded by our margin, in exchange for exposure or priority ranking. We fund, or co-fund tenancy if we see opportunity for it to enhance your presence on certain affiliate sites. We’re not afraid to give a little, if we know it can do a lot.
Reporting
Our transparent reporting and analytics inform our intelligent and innovative optimisation ideas. We offer bespoke reporting as well as access to a data-led reporting dashboard so you can see the big picture as well as all the detail.
We’re also very excited to announce that 2024 will see us roll out an update to the Conectia reporting dashboard. It will allow our clients to access real-time data in a clear and concise format. Pull reports easily in your preferred format and save them for later, compare affiliate performance on our dynamic bar graphs, access validation reports and invoices and much, much more!
We prefer to work collaboratively with our clients and affiliates, and transparency and honesty allows us to do that successfully.
Ready to join us and work together?
