Our publishers
Our affiliate reach is unlimited. We do, however, have a large pool of vetted and approved affiliates that we prefer to work with because we know they drive quality and sustainable growth. We employ a tailored approach to your brand – we know which affiliates will be best for you. We also work hard to build a group of affiliates which target all stages of the sales funnel in order to ensure we’re targeting all traffic sources.
Incentive
Incentive is probably the most well-known affiliate type and can come in many forms: cashback, alternative cashback (such as Avios points, charity donations, ect.) and discount codes. Sometimes this affiliate type is frowned upon because advertisers see them as ‘hi-jacking’ sales that they were likely to acquire regardless. However, we have several specific solutions to such thoughts, which drive incrementality. If incentive campaigns are set up in the right way, with the right controls they are proven to drive truly incremental customers on many different types of advertisers.
Employee benefits
Closed user groups of potential customers are essential when seeking new customers. Not available on the open market, employee benefit platforms exclusive offers on a wide range of products and services.
This allows our clients to exercise specific offers with particular demographics and segments without being shared in the open market. With employee benefit platforms, the demographic of each platform is vast, ranging from new employees to director level decision makers. Meaning a wide range of brands and products appeal to single platform.
With such a wide range of consumer, all types of advertisers work well, from small ticket value products to high end luxury advertisers with large ticket prices.
Content
Content is one of the best ways to drive customer insight about a product or brand. Typically, content publishers will engage with customers right at the start of their buying cycle, educating the customer on the positives of the product or brand.
Content publishers often rank strongly in the search engines for articles centred around long tail keywords, specifically, customers looking for inspiration to purchase. Examples of such content may include ‘bets buys’ or ‘top 10’ in particular sectors.
We find that content strategies work best for advertisers who are new and emerging or have a unique product in the market. This is because the content allows an opportunity to introduce products to consumers, they may not be aware even exist.
We’re partnered with the key content publishers across all sectors, including fashion, beauty, retail, electrical, utilities, insurance and more. We’re also partnered with all the large content networks, leaving no stone unturned to assist with monetising organic content and PR content produced by publishing houses.
Shopping comparison
We work with several well-known product feed affiliates to ensure that our client’s products are displayed on Shopping Comparison channels. Google recommends having as many campaigns running as possible. However, we appreciate the Cost Per Click nature of the campaigns can restrict the feasibility of this. Working via Conectia with these affiliates is advantageous because everything continues to work on a CPA basis, thus reducing the internal financial risk.
Shopping comparison works exceptionally well for both unique products in the market, as well as highly competitive products. Ensuring clients products are at the front of the shop window when customers search for relevant product keywords. Don’t worry – our affiliates never bid against you or work against your campaigns.
Influencers & Bloggers
Due to our real-time tracking capabilities and management experience, many of our clients choose to migrate their influencer campaigns to us.
We can also introduce our clients to a worldwide network of influencers working on a CPA basis via our valued partnerships. Influencers and Bloggers are renowned for being a risky investment – with large upfront costs and few guarantees around performance. At Conectia you can enjoy the benefits of these influencer relationships without the risk.
AI technology partners
These days Affiliate Marketing goes beyond just driving traffic for Advertisers, new and emerging technology partners are playing a huge part in helping Advertisers to convert traffic that may not have otherwise converted without some sort of intervention or interaction
Conectia are partnered with several technology companies offering Dynamic Basket Overlays, Browser Extension Technology or Virtual Shopping Assistance on a CPA basis.
We work with premium email publishers who own their own data, opted in via their own owned media. We work closely with clients to create bespoke HTML email creative that can be sent to publishers’ databases to market products that may be of interest. Post GDPR (General Data Protection Regulations), email marketing is an area with many considerations and therefore we have exercised stringent due diligence on email partners to ensure they meet the guidelines set out in GDPR. Email partners must pass this due diligence process to work with us and our clients.
Email marketing is a fantastic opportunity to drive leads for clients, we work on a performance only basis, email marketing works best on one of the following payment metrics CPL (Cost Per Lead), CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click).
Ready to join us and work together?
